Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. (DRCT) priced its initial public offering on Feb 14, 2022 at $5.50 per share, within its $5.50–$7.50 range, and listed on Nasdaq Capital Market. At the IPO price its market capitalization was about $15.4M. Benchmark was lead-left underwriter, joined by Roth Capital. McGuireWoods advised the company and Faegre Drinker advised the underwriters.

Direct Digital Holdings, Inc. runs a full-service programmatic advertising platform serving underserved and less efficient markets on both buy and sell sides. It was formed in 2018 through acquisitions of Huddled Masses and Colossus Media, which operates the Colossus SSP sell-side platform.

Status

IPO

Ticker

DRCT

Exchange

Nasdaq Capital Market

Priced

Feb 14, 2022

IPO price

$5.50

Price range

$5.50–$7.50

Market cap at IPO price

$15.4M

First filed

Nov 15, 2021

Underwriters

Benchmark and Roth Capital

Company counsel

McGuireWoods

Underwriters' counsel

Faegre Drinker

Sector

Business services

Country / state

TX

Market cap at IPO price = shares outstanding after the offering (all classes, before the over-allotment option) × the IPO price, from the final prospectus.